(586) 286-7200 metrovision@sbcglobal.net

Metro Vision Privacy Policy

Effective Date: 12-1-2025
Contact Information:
Metro Vision
Phone: (586) 286-7200
Fax: (586) 286-4144
Email: metrovision@sbcglobal.net
Location: Clinton Township, Michigan

Metro Vision (“we,” “our,” or “us”) values your privacy and is committed to protecting the confidentiality, security, and integrity of your personal and health information. This Privacy Policy explains how we collect, use, and safeguard the data you share with us through our website, in our office, or through any other communication channels.

By visiting our website, scheduling appointments, or using our services, you consent to the practices described in this Privacy Policy.

1. Information We Collect

We collect both personal and non-personal information to provide professional eye care and retail optical services.

A. Personal and Health Information

We may collect the following types of personal and health-related information:

  • Name, address, phone number, and email address.

  • Date of birth and demographic information.

  • Insurance provider details and policy numbers.

  • Vision prescription data, exam results, and medical history relevant to eye care.

  • Payment information for billing or online purchases.

  • Emergency contact or guardian information (for minors).

All medical and health-related information is protected under HIPAA (Health Insurance Portability and Accountability Act) standards.

B. Website and Technical Information

When you visit our website, we may automatically collect limited, non-identifying data such as:

  • Browser type, device type, and operating system.

  • IP address and general geographic location.

  • Pages viewed, links clicked, and visit duration.

  • Referral sources (e.g., search engine, social media, or advertisement).

This information helps us understand how visitors use our website and improve usability, performance, and content.

2. How We Use Your Information

Metro Vision uses the information we collect to deliver, improve, and personalize our services.
Examples include:

  • Scheduling and confirming appointments.

  • Providing eye exams, prescriptions, and product recommendations.

  • Processing orders for eyewear, lenses, or contact lenses.

  • Communicating about your care, billing, or insurance claims.

  • Sending reminders, receipts, or product updates (with your consent).

  • Complying with legal or regulatory obligations.

  • Analyzing website usage to improve performance and design.

We will only use your health information in ways permitted under HIPAA and applicable state and federal privacy laws.

3. Protection of Health Information (HIPAA Compliance)

As a health care provider, Metro Vision maintains strict compliance with HIPAA requirements.
Your Protected Health Information (PHI) will only be used or disclosed:

  • For treatment, payment, or health care operations.

  • With your written authorization for any other purposes.

  • To comply with legal obligations (e.g., court orders or public health requirements).

All Metro Vision staff members are trained in privacy and security procedures. Physical, electronic, and administrative safeguards are in place to protect PHI from unauthorized access, alteration, disclosure, or destruction.

You have the right to:

  • Request a copy of your medical or vision records.

  • Request corrections or amendments to your records.

  • Limit certain uses or disclosures of your PHI.

  • File a complaint if you believe your privacy rights have been violated.

For questions regarding HIPAA privacy rights, contact Metro Vision directly at (586) 286-7200 or via email at metrovision@sbcglobal.net.

4. Payment and Financial Information

When you make a purchase or pay for services, we collect only the necessary payment details such as credit/debit card numbers or insurance billing information.
All online transactions are processed through secure, encrypted channels using reputable payment gateways. Metro Vision does not store or retain full credit card numbers on our servers after processing.

For insurance billing, only the information required for claim submission will be shared with your insurance carrier or authorized third-party billing service.

5. Email and Electronic Communication

If you contact Metro Vision via email or submit an inquiry through our website, your communication may include personal information such as your name, contact details, and appointment requests. We use this information solely to respond to your inquiry or schedule services.

Please note: email is not always a secure communication channel. Avoid sending sensitive medical or financial information via regular email. When necessary, Metro Vision may use secure forms or portals for sensitive data transmission.

You may opt out of promotional or reminder emails at any time by contacting us or using the “unsubscribe” link included in messages.

6. Cookies and Analytics

Our website may use cookies — small data files stored on your device — to enhance your browsing experience. Cookies allow us to remember preferences, track usage statistics, and measure site performance.

We may also use analytics tools such as Google Analytics to understand visitor behavior and improve site design. These tools collect non-identifiable data only.
You can control cookie settings in your web browser or delete them at any time. Disabling cookies may affect certain website features.

7. Sharing and Disclosure of Information

Metro Vision does not sell, rent, or trade personal or health information to outside parties.
We may share limited information in the following circumstances:

  • Service Providers: With trusted vendors who assist in processing orders, insurance billing, IT support, or communications. These partners are contractually obligated to protect your data.

  • Insurance Companies: For verifying coverage and submitting claims.

  • Legal Compliance: When required by law, court order, or regulatory authorities.

  • Business Transfers: In the event of a merger or practice transition, patient records may be transferred in compliance with applicable laws.

All third parties handling your information are required to maintain confidentiality and comply with data protection standards.

8. Data Retention

Metro Vision retains your personal and health information only as long as necessary to fulfill the purposes described in this policy or as required by law.
Medical and vision records are stored according to Michigan state retention laws for healthcare providers. When no longer required, records are securely destroyed.

9. Links to Third-Party Websites

Our website may contain links to external resources such as product manufacturers (e.g., Wiley X®, Xperio®, or Essilor®).
Metro Vision is not responsible for the privacy practices, content, or security of these third-party websites. We encourage users to review each site’s privacy policy before providing any personal information.

10. Children’s Privacy

Metro Vision provides eye care services to minors under the supervision and consent of a parent or legal guardian. We do not knowingly collect or maintain personal information from children under 13 online.
If we learn that we have inadvertently collected such data without parental consent, it will be promptly deleted.

11. Your Rights and Choices

You have the right to:

  • Request access to the personal or health information we hold about you.

  • Request corrections to inaccurate or incomplete information.

  • Withdraw consent for certain uses or disclosures, where applicable.

  • Request that we limit communication or restrict how your information is used.

  • File a complaint with Metro Vision or the U.S. Department of Health and Human Services (HHS) if you believe your rights have been violated.

To exercise these rights, please contact us using the information below.

12. Updates to This Privacy Policy

Metro Vision may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. The “Effective Date” at the top of this page indicates the most recent revision.
Revised policies will be posted on our website and become effective immediately upon posting.

13. Contact Us

If you have questions, concerns, or requests related to this Privacy Policy, please contact us at:

Metro Vision
Phone: (586) 286-7200
Fax: (586) 286-4144
Email: metrovision@sbcglobal.net
Location: Clinton Township, Michigan